iIn this guide, you'll learn:
Aitana Lopez, the pink-haired AI model from Barcelona, earns thousands of euros a month and has hundreds of thousands of followers. She never sleeps, never ages, and can be in multiple places at once. It's no wonder brands are flocking to virtual influencers.
The difference between a fun AI image and a real influencer brand is simple: a consistent, recognizable person. You can create one too. Here is exactly how to do it.
Define Your Character's DNA
Aitana isn't random. She likes fitness, gaming, and cosplay. Before generating a single pixel, you need a brand bible.
- Physical Characteristics:Age, ethnicity, body type, hair style
- Style:Streetwear? High fashion? Gym shark?
- Personality:Sassy, inspirational, mysterious?
- Niche:Fitness (like Aitana), Travel, Tech, Beauty.
Consistency Is the Whole Game
The key to building an AI person you can use across social media is consistency. Your influencer has to look like the same person in every post. You define the look based on your niche, and you should be able to reliably recreate it.
You can use tools like Midjourney or Stable Diffusion, but they struggle with consistency (the face changes). The “easy” (but not great) way to fix this is prompt engineering: you write a detailed prompt that restates the character's traits every time you generate an image.
How to get consistency only using prompts?
For example, if you want a person with these characteristics:
In the first prompt, you mention what you want to see, along with an explicit description of the character.
Prompt: "A woman wearing jeans and a plain white t-shirt and sneakers, standing on a busy sidewalk, background bokeh.
Her characteristics:
1. Woman, early 20s
2. Fit
3. Pink hair
4. White/Caucasian"Within the *same* conversation, ChatGPT, and Gemini to some extent, keeps the person the same, including the pose. This can limit flexibility when it stubbornly keeps the identical face expression, but for the most part it's a workable solution.
The Challenge
Relying on prompts alone using ChatGPT or Gemini can make the character consistent, but there are trade-offs: Either a character that will suddenly change from one conversation to the next, or an element of rigidity with the poses being replicated, making it *too* similar. This makes it hard to build a reliable, pro-level 'human' AI influencer that followers recognize and relate to.
"A woman wearing jeans and a tshirt, close-up.
Her characteristics:
- Woman, early 20s
- Fit
- Pink hair
- White/Caucasian"
The Pro Option — Train a Real, Consistent Influencer - With talking video
The pro option is The Influencer AI, a dedicated AI influencer generator. We use a technique called Low-Rank Adaptation (LoRA) to train a model to be one specific person.
This differs from prompt engineering because it actually "teaches" the AI what your person looks like, rather than just describing them every time.
Additionally, on the same platform, you can turn any photo into video, make your influencer talk, hold your product, dress her up, or anything you can dream up.
Meet Aitana Garcia
An influencer created on The Influencer AI. Here are some photos generated of her, using the same prompts as on ChatGPT.
"A woman wearing jeans and a tshirt, close-up.
Her characteristics:
- Woman, early 20s
- Fit
- Pink hair
- White/Caucasian"
How it Works
Log in & Select a Plan
Access your dashboard to get started.
Choose Builder
Select AI Influencer Builder from the main menu.
Customize Attributes
Tweak age, ethnicity, hair, fitness, and more until you find the perfect look.
Train Model
Hit Train to create your unique LoRA model.
After training, you can generate content with that same AI person every time — photos, videos, product shots, lifestyle scenes, and more. The face stays consistent, so your influencer actually becomes recognizable.
Option A: Build from Scratch
Create a completely new person based on attributes you select. Perfect if you want a brand new identity that doesn't exist in the real world.
Option B: AI Clone
Train a model on yourself or another real person using input photos. Ideal for influencers who want to scale their content production without constant photoshoots.
🎥Bonus: Every photo can be edited using top-tier AI tools with a simple prompt: swap backgrounds, change outfits, adjust camera angles, or even place a product into the image.
Create Your AI Influencer Now
Build a consistent AI person you can use everywhere.
Build the Social Presence
Post regularly, stay in-character, and keep the visual identity consistent across your feed. The algorithm rewards consistency, and so do people—recognition is what turns random images into a “real” influencer.
Mix in video too: talking clips (stories, short explainers, product callouts) make the influencer feel real fast—and because your character stays consistent, the audience learns to recognize them.
Tips for Realism
Add skin texture, freckles, or messy hair. Perfect is boring.
Use natural lighting prompts like "golden hour," "soft window light."
Place them in real contexts—coffee shops, gym mirrors, city streets.
Notice how Aitana posts stories that feel "live"—showing breakfast, a workout, or a gaming setup. This "slice of life" content builds the illusion of reality.
Monetize (Brands Pay for Recognition)
How do AI influencers make money?
- Brand Deals: Promoting products (supplements, clothes, apps).
- Exclusive Content: Platforms like Fanvue or Patreon.
- Digital Products: Selling workout guides or filters.
The common thread is trust and recognition. If your “influencer” looks like a different person in every post, it's nearly impossible to build a real audience. Consistency is the differentiator—and it's exactly what we've built The Influencer AI to deliver.
Frequently Asked Questions
How exactly do AI influencers make money?
The primary revenue streams are brand deals (sponsored posts), selling digital products (like workout guides or filters), and exclusive content platforms (like Fanvue or Patreon). Because they have higher engagement rates than many human influencers, brands are willing to pay a premium for guaranteed reach without the risk of human error.
Is it legal to create an AI influencer?
Yes, it is legal to create a fictional character and post content as them. However, you must respect intellectual property rights (don't copy a real celebrity's face without permission) and we strongly recommend labeling your account as AI-generated to maintain trust with your audience.
How much does it cost to create a virtual influencer?
Using The Influencer AI, subscriptions start at a fraction of the cost of a single real-life photoshoot. Traditional methods involving hiring 3D artists and CGI teams can cost thousands of dollars per post, whereas AI-generated influencers can produce unlimited content for a flat monthly fee.
Ready to create the next Aitana?
Stop guessing with prompt engineering. Use our AI influencer generator to train a consistent AI person, generate content (including talking videos), and build a brand people recognize.
Create Your AI Influencer