The Influencer AI Guide
Mastering AI User-Generated Content (AI UGC)

Welcome to the official guide for The Influencer AI! Here, you'll learn everything you need to create viral content with your AI influencers. We'll cover the entire process, from crafting your character to generating professional photos and talking videos. This powerful method of content creation is known as AI User-Generated Content (AI UGC), and this guide will turn you into an expert.

Create AI Influencer

🚀 Getting Started with AI UGC

Go to theinfluencer.ai, sign up, and pick a plan.

📝 TLDR:

• Pick the $19 plan to make an influencer from a custom trait selection (age, ethnicity, body type, etc).

• Pick the $39 plan if you want to make an influencer from your own uploaded pics as well.

• Pick the $99 plan if you want 10 second videos (other plans have 5 second vids).

The higher plans offer more credits per dollar and more trainings. All plans offer unlimited pre-made influencers.

💡 Tip: We recommend starting with the $39 plan. Upgrade to $99 if you need longer video content for maximum engagement. It also offers the most credits and trainings.

👥 Crafting Your AI Influencer

Choose from three methods to create your ideal AI influencer, the foundation of all your future AI UGC:

Create your own

Create your influencer from a trait selection. Select from a variety of characteristics including age, ethnicity, style, and personality traits.

💡 Tip: Feel free to generate previews until you get the influencer you like.

Upload your own

Upload your own photos to create the influencer. Perfect for brands wanting to create influencers based on real people.

💡 Tip: Use 6+ high-quality photos for best results. The "age" field significantly impacts the final outcome.

Premade influencers

Choose from our collection of ready-to-use AI influencers. Use as many influencers as you like, without using up your trainings.

📸 Generating Stunning Photos

Once your influencer is ready (~5 minutes), you can generate consistent, high-quality photos. Here's how to create compelling photos for AI UGC content:

📱 Aspect Ratio Selection

Choose the right aspect ratio for your platform:

9:16 (Vertical)
TikTok, Instagram Stories/Reels, YouTube Shorts
1:1 (Square)
Instagram Feed Posts
16:9 (Horizontal)
YouTube Thumbnails, Landscape Posts

✍️ Photo Prompt Formula (short & specific)

Write one short natural sentence that describes how elements relate (who is doing what, where), then add direct specs for lighting, lens, background, and finish. Front‑load important details; aim for 18–40 words.

Follow this proven formula for exceptional results:

FRAME + ACTION/EXPRESSION + CLOTHING + WHERE/BACKGROUND + LIGHT + CAMERA + TONE/FINISH

🖼️ FRAME

Choose crop and orientation to control focus and platform fit.

• headshot vertical
• half-body horizontal
• full-body vertical

😊 ACTION/EXPRESSION

Choose one natural pose or micro‑expression to define the moment.

• relaxed smile
• looking left
• candid laugh

👕 CLOTHING

Specify one cohesive outfit that fits the character and scene.

• neutral sweater
• black athleisure set
• tailored charcoal blazer

🏠 WHERE/BACKGROUND

Choose a simple, believable setting that supports the photo.

• sunlit kitchen
• clean white backdrop
• balcony setting

☀️ LIGHT

Use one realistic light source or time of day to set the mood.

• soft window light
• golden hour backlight
• overcast daylight

📷 CAMERA

Pick one lens or phone focal length (optional f‑stop) for perspective.

• smartphone 26–28mm
• 35mm
• 85mm f/2

🎨 TONE/FINISH

Set mood and finish with a concise color grade and texture.

• warm film color grade
• natural skin texture
• clean neutral grade

PRO TIP

Keep phrases short, specific, and non-conflicting. One idea per slot beats keyword soup.

💡 Tip:
Do: front-load most important elements; one idea per slot; short clauses.
Don’t: stack multiple lights; mix lenses; write negatives.
Example: Half body portrait with a gentle, candid smile, in a neutral sweater, in a cozy kitchen. Soft window light, smartphone around 26 mm, natural skin texture with a warm, inviting feel.
Example: Headshot looking left with a gentle laugh, in a light denim jacket, on a balcony. Overcast daylight, 85 mm f/2 for separation, natural skin texture for a clean, authentic look.
Example: Full body portrait mid-step, in a black athleisure set, on a quiet city sidewalk. Golden-hour backlight, 35 mm street perspective, clean neutral grade for a steady, modern feel.
Example: Half body portrait with hands in pockets, relaxed, in a tailored charcoal blazer, in a modern office corner. Soft window light, smartphone around 28 mm, subtle grainy film texture for a confident, polished tone.
Example: Headshot with a big laugh and crinkled eyes, in a simple white tee, against a seamless white background. Overcast daylight, 50 mm f/2 natural compression, crisp editorial grade that's bright and approachable.
💡 Tip: Want to generate based on a reference photo 🖼️ ? Select "use reference photo" and upload your image - our AI model will generate the ideal prompt automatically!

🎨 Edit Photos and Integrate Products

  • 🥤Make your influencer hold your product.
  • 👗Make your influencer wear your clothing, jewelry, or accessories. If you can imagine it, you can make it happen.
  • 🍌We use Google's cutting-edge Nano Banana model for incredible outcomes.

Combine Images with AI

Make your AI influencer hold products, wear clothes, jewelry, accessories, and almost anything you can imagine.

How to use:

  1. Click on the influencer photo you want to use
  2. Select "Combine images with AI"
  3. Upload your product/accessory image
  4. Let AI seamlessly integrate it

Edit Photos

Transform photos to match exactly what's in your head using simple text prompts.

How to use:

  1. Click on the influencer photo
  2. Select "Edit photo"
  3. Describe your desired changes
  4. Generate your perfect image

🎬 Creating Engaging Videos

Videos always start from a photo - select any generated photo and bring it to life. Transform your static AI UGC photos into captivating video content using The Influencer AI's video generator for professional-grade results.

✨ The Influencer AI's Video Generator Core Strengths

Emotional Expression

Portrays characters with nuanced as well as powerful emotion. Micro‑expressions, posture changes, and timing read as human, preserving context and meaning across a scene.

Camera Control

More precise, responsive camera work. Specify professional moves in the prompt and get consistent framing and motion that align with your direction.

Realistic Physics

Improved physical plausibility. Gravity, liquids, shadows, and reflections interact coherently so scenes feel grounded and convincing.

Stable & Static Shots

Excels on stable shots. Keeps the frame rock‑steady while restricting motion to small, intentional details for controlled, cinematic moments.

🎥 Video Prompt Formula

Every detail you specify becomes reality. Think like a director: envision the perfect shot, the exact lighting, the precise camera movement that brings your story to life. Your words become the blueprint for cinematic magic that captures exactly what you see in your mind.

SHOT SIZE + LIGHTING + CAMERA ANGLE/EFFECT + CAMERA MOVEMENT + VISUAL EFFECTS + CHARACTER EMOTION

📐 SHOT SIZE

Frame composition

• Wide angle shot
• Medium shot
• Close up
• Extreme close up
• Overhead wide shot

💡 LIGHTING

Light quality

• Soft lighting
• Hard lighting
• Warm lighting
• Overcast
• Sunlit
• Silhouette lighting

📸 CAMERA ANGLE

Perspective & effect

• Over the shoulder shot
• Drone shot
• POV
• Dutch angle
• Tracking shot

🎬 CAMERA MOVEMENT

Motion control

• Camera moves to the left
• Dolly zoom in
• Camera pulls back
• Static shot
• Handheld

✨ VISUAL EFFECTS

Enhancement

• Slow motion
• Camera blur
• Lens flare
• Time lapse

😊 CHARACTER EMOTION

Emotional state

• Happy
• Sad
• Angry
• Fearful
• Surprised
• Determined
• Disappointed
Example:
Fashion Model Runway Walk
Wide shot of a model walking down a ramp, low camera angle tracking their confident strut toward the camera, smooth dolly zoom out to reveal the ensemble, confident and poised emotion with a subtle head tilt and smile.
Example:
Casual talk to camera
Medium shot of a person talking, youtube style, with warm practical lighting and gentle window fill, eye-level perspective. Steady camera. Natural hand gestures accent key beats, then settle. End with energized conviction—steady eye contact, decisive nod, and an inviting, motivating smile.
Example:
Product Demo
Medium shot of person talking, with bright studio lighting at eye level, clean background bokeh. Camera begins with a slow push-in on the face, then performs a simulated rack focus to the product as it's lifted near the lens. The subject holds the item centered, rotates it ~45° left then right to showcase the label, and points to 1–2–3 key areas with clear beats and mild motion blur on the gestures. Finish with a confident approval—steady eye contact, small affirmative nod, and a satisfied smile while holding the product in frame.
Example:
Reaction Arc: Surprise → Joy
A medium shot with soft lighting at eye level, camera slowly pushes-in with gentle handheld micro-movement. The motion unfolds in real-time with natural human pacing. The expression evolves naturally and quickly from neutral to eyes widening and face revealing geniune surprise, and by 4 seconds it resolves into a joyful face with a natural relieved exhale, all at lifelike speed.
💡 Tip: By layering these elements together, creators can move beyond simple descriptions and craft scenes that feel intentional, polished, and film-like. The model responds accurately to guidance on shot size, lighting, camera angle, and emotional tone.

💡 The Impact of Detailed Prompts

The difference in quality and immersion comes down to the level of detail in the prompt. Compare these two approaches:

❌ Minimal Prompt

"A beauty influencer reviewing skincare products."

While coherent, this lacks atmosphere, context, and emotional nuance. Results feel generic and lack professional quality.

✅ Detailed Prompt

"Close up of beauty influencer at vanity table with soft ring lighting, camera slowly pushes in toward products, gentle handheld movement for intimacy, excited and genuine expression while demonstrating skincare routine."

Creates authentic, cinematic, and emotionally resonant results that feel professional and engaging.

💡 Tip: Layering multiple dimensions (mood, emotion, setup, background, lighting, camera work) transforms output quality significantly. Always specify camera work, lighting conditions, and emotional tone for best results.

🗣️ Lip Sync Feature

Make your AI influencer talk with realistic lip synchronization:

  1. 1.

    Create a talking video base

    In your video prompt, include "the person is talking" for optimal lip sync results.

  2. 2.

    Access Lip Sync

    Select "Lip Sync & Details" under your chosen video.

  3. 3.

    Configure audio

    Choose a voice and input the words you want your influencer to say. Match the text length to your video duration.

💡 Tip: The lip sync feature works significantly better when the starting video shows the person with mouth movements. Always include "the person is talking" in your video prompt for talking videos.

Frequently Asked Questions about AI UGC

Ready to Create Your AI Influencer?

Join thousands of creators who are already scaling their content with AI. Start your journey today and transform your content strategy.

Create AI Influencer