How Sukkuti embraces AI Content Creation with The Influencer AI

Insights from

AS

Ajay Shankar

Co-Founder, Sukkuti

Use Cases

Marketing content
A/B Testing
Sukkuti Logo

Sukkuti is a company founded in 2024. It produces and distributes an all-natural infusion made from 17+ healing herbs and spices. They work via meaningful collaborations with yoga and wellness communities, and prepare to launch across Europe.

Beverage Retail
Wellness
Sukkuti product packaging
The Influencer AI logoThe Influencer AI

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The Challenge

The company is currently going through a brand make-over. They're creating a new website, packaging, brand kit. To handle the work load, the company has to hire a dedicated marketer.

“My strengths lie in operations and communication. I don't like to do video editing - it's too time consuming. I'd rather spend this time doing something that I'm good at for the company.”

AJAjay Shankar

The second biggest challenge is the cost of marketing. Testing content is expensive and the company lacks expertise to make it efficient quickly.

Sukkuti product in actionSukkuti branded content

The Solution

Today Ajay can use The Influencer AI to leverage the speed of AI content creation for advertisement and communication. For the marketing department it also means the possibility to test the creatives quickly and run A/B tests efficiently.

“With other AI services, I found them difficult to use. It took a lot of time to get decent results. The [Influencer AI] platform on the other hand, is super easy to use.”

AJAjay Shankar

The fact that the generated AI Influencers keep a consistent identity helps to build a cohesive brand messaging - targeting the desired demographic.

AI generated marketing content for SukkutiAI influencer content example

The Result

With The Influencer AI, Sukkuti is able to reduce marketing and focus on testing the creatives. Their focus is TikTok and Instagram - mainly entertaining, fun video content.

“Honestly, this is one of the best I've seen so far. The platform is intuitive, images are great, looks realistic, not AI-y. Super videos too!”

AJAjay Shankar

Ajay's highlights after using The Influencer AI

  • Time & cost savings: Being so easy to use, The Influencer AI enables to create high quality videos at any time, anywhere
  • Increased testing capabilities: consistency of the AI models allows to elevate the marketing content quality and easily test it against different audience segments
Final AI marketing content result

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