AI Influencer Statistics 2026: What People Really Create

AI influencers made in 2026 are mostly young, long-haired and photographed in outfits. 8 in 10 people who pick an age choose 18 to 29, only 1.4% of those who pick a body type choose plus size, and fashion is the subject people ask for most. And many want them to speak: 1 in 3 people who make videos give their influencer lines to say.

The numbers come from The Influencer AI, an AI influencer generator where people design an influencer or clone themselves, then make photos and videos with the same face. They cover influencers created from January 1 to October 31, 2026. How we counted is at the end of the page.

From AI influencers created on The Influencer AI from January to October 2026 (video figures cover June to October):

• 8 in 10 people who pick an age for their AI influencer choose 18 to 29; about 4 in 100 choose 45 or older.
• Slim, athletic, curvy and average bodies are chosen almost equally, but only 1.4% of people who pick a body type choose plus size.
• 60% of people who pick a hair length choose long. Black and dark-brown hair together make up 55%, blonde 20%.
• About a third of people let the app pick hair, eyes and body type for them. Only 12% leave the age to the app.
• 1 in 13 AI influencers is a clone people made of themselves from their own photos.
• Fashion is the most common subject: 44% of people ask for an outfit or fashion look, and 41% for a selfie.
• Nearly 1 in 4 people put a product in their influencer's photos.
• 1 in 3 people who made videos from June to October gave their influencer lines to say.
• The most popular names for female AI influencers are Sara, Sofia, Maya and Mia.

Young. Half of the people who chose an age picked 18 to 24, and another 29% picked 25 to 29. Influencers aged 45 and over add up to about 4%.

Body type is the most even choice in the data, until the last option: slim, athletic, curvy and average each get about a quarter, and plus size gets 1.4%. Of people who pick a hair length, 60% choose long and about 4% choose a buzz cut or bald.

Black hair is the single most chosen colour, and black and dark brown together make up 55%. Blonde is 20%. Unusual colours stay rare: red, pink and gray add up to about 9%.

A third of people let the app decide

Every trait starts on “Best Fit”, which leaves the choice to the app. About a third of people keep it for hair and eyes, which says what people actually care about: the age they nearly always choose themselves, the eye colour often not.

About 1 in 13 AI influencers is a clone: people clone themselves from their own photos, then make content with an AI version of themselves. The other 12 are designed from scratch.

Fashion first, closely followed by selfies: 44% of people ask for an outfit or fashion look, and 41% for a selfie. The rest of the list reads like a lifestyle feed: home, beach, gym, city, café. And nearly 1 in 4 people put a product in the picture.

34% of people who make videos give their influencer lines to say. The most common request in a video is simpler: a smile or a laugh, in 40% of videos. Product videos, where the influencer holds or shows something, are 18%.

Short, international names that read the same in most languages. These were the most chosen first names for female AI influencers in 2026, with spelling variants counted together:

1. Sara / Sarah
2. Sofia / Sophia
3. Maya
4. Mia
5. Ana / Anna
6. Lisa
7. Emma
8. Luna

Names for male influencers were too varied to rank: no single name came close to the top of the female list.

• Different stands out. Most people make their AI influencer under 30 with long hair. One who is 36 or older, has short hair or a plus-size body is already unusual.
• Give them something to say. From June to October, two thirds of people making videos didn't give their influencer a line to say, so a talking video already sets yours apart.

Ready to try one of those? You can create an AI influencer with any age, look and name, and keep the same face in every photo and video. Our guide on how to create an AI influencer walks through it step by step.

• Everything was counted automatically with database queries and is published only as percentages of large groups. Nothing here identifies a person, and no uploaded photos were looked at.
• The data covers AI influencers created on The Influencer AI from January 1 to October 31, 2026. Our team's accounts, test accounts and the ready-made influencers we publish are left out.
• Ages, looks, photos, videos and names cover influencers people designed from scratch, and the photos and videos made of them in that period. The clone figures compare designed influencers with clones.
• Shares of ages and looks count only people who picked a value. Every trait starts on “Best Fit”; people who kept it are reported separately. People whose choices hid a trait (a hijab hides hair, bald hides hair colour) aren't counted for that trait.
• We don't report gender or ethnicity: the builder starts with a value already selected, so those numbers would partly measure our default rather than people's choices.
• Photo and video figures are automatic counts by topic, such as “beach” or “dancing”, published only as totals. Video figures cover the five most recent months, June to October 2026.
• Names are the first names of designed influencers, with spelling variants merged. Only names chosen by many different people are listed.
• Percentages are rounded to whole numbers, so some tables don't add up to exactly 100%.